Case study · Event art direction
BRAVE Event
Context
BRAVE Empire produces “Légende”, the one-man show of Brave Moustiquo, scheduled on September 13 at 7 pm at Agora Senghor in Lomé. Several guest artists join him on stage, including Adjapoutchou, Jacques Ablate and the Brooklyn Zik band. The show needed its full communication: official poster, artist visuals, tickets and social formats.
Problem
To fill a venue, a poster has to be read in a second in a news feed: the show's name, date, venue and price. The campaign also had to feature each guest artist without losing its unity.
Process
- 01
Official poster
The title “Légende” set very large, the tagline “Je serai une légende”, Brave Moustiquo in the foreground and the practical details up top: date, time, venue, price.
- 02
Shared template
One grid for every poster: information band, title, contacts and partners. Only the central image changes.
- 03
Guest artists
One poster per guest artist or band, to reveal the line-up day by day on social media.
- 04
Ticketing
Two 5,000 F ticket formats in the show's colors, with the booking numbers.
Process reconstructed after the fact, for illustrative purposes.
Solution
A campaign built on a single template: the blue, the “Légende” title and the orange contact band make every visual recognizable, whether it announces the show, a guest or ticket sales.
Work
8 visuals
Result
Deliverables: the official poster, Brave Moustiquo's posters, three guest artist posters and two ticket formats, ready for print and social media.
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