Case study · Packaging & product identity
Labels — Jouvance Juices
Context
Jouvance Croustillant, a pastry shop, bakery and restaurant, offers its own range of natural juices in 25 cl bottles: pineapple-ginger, hibiscus (bissap), tamarind, baobab… Each flavor needed its own label, within a visually unified range.
Problem
The label has to do two things at once: tell each flavor apart at a glance, in a display case or a fridge, and give the whole range a shared identity, recognizable even from a distance.
Process
- 01
Shared structure
The same template for every label: the logo in a white medallion at the top, the flavor name, a “100%” badge, then volume and contact details at the bottom.
- 02
A color per flavor
Red for hibiscus, orange for tamarind, yellow for pineapple-ginger, cream for baobab, each with its fruit illustrated.
- 03
In context
3D renders of the bottles, alone and as a range, to check colors and legibility before printing.
- 04
Print sheets
Print-ready files for the printer, at label size.
Process reconstructed after the fact, for illustrative purposes.
Solution
A coherent range of labels: a shared structure and a color per flavor, shown in context on the bottle and as print sheets.
Work
10 visuals
Result
Deliverables: the range's labels, bottle renders alone and as a range, and print-ready sheets.
Got a project in mind?
Let's talk about your brand and your visual needs.