Case study · Event art direction

Coco Delight

2024EventsPoster

Context

Coco Delight hosts festive events in Lomé. Three of them are shown here: the Atakpévi Show night, on a Saturday, July 26, built around BBQ and koliko; the 3rd Brunch, an outdoor food afternoon on November 17, dressed all in white; and the Love edition for Valentine's Day, on a Sunday, February 16, with a DJ, games and TikTok live. Each event needed a complete visual world.

Problem

Three opposite moods — a party night, an outdoor afternoon, a romantic evening — each needed a strong identity while staying recognizable as signed by “Coco Delight”. Guests also had to want to share the event themselves.

Process

01
Framing
For each event: the mood, the audience, prices, partners and the practical details the poster had to carry.
02
Three worlds
Pink and red neon for Atakpévi, sky blue and orange for the Brunch, deep red and hearts for the Love edition.
03
Full suite
Poster, call for sponsors, menu, dress code, tickets, invitation and banner, adapted for print and social media.
04
Shareable visuals
“I'll be there” and “We'll be there” visuals personalized with each guest's photo, to post on their own accounts.

Process reconstructed after the fact, for illustrative purposes.

Solution

Three distinct yet coherent visual systems, rolled out across some twenty print and digital assets, including personalized visuals that turn guests into ambassadors for the event.

Work

20 visuals