Case study · Brand identity · personal project
Nova Graphik Visu — identity & guidelines
Context
Nova Graphik Visu is a creative agency that brings together freelance videographers and creatives, and helps businesses build a strong visual identity. I run its communication; its identity is a personal project, from the first sketch to the brand guidelines.
Problem
An agency that sells visual identity has to get its own right first: it needed a mark carrying its values — creativity, innovation, professionalism — and rules clear enough for every member of the collective to apply them the same way.
Process
- 01
Pictogram
A circle of vision reminiscent of a camera lens, an eight-pointed star at its center for creativity, and two radiating wings.
- 02
Logotype
The pictogram takes the place of the “O” in NOVA, GRAPHIKVISU is set in spaced capitals, with a tagline: “L'essence du raffinement visuel” (the essence of visual refinement).
- 03
Guidelines
Logo, typography, iconography, voice and tone, colors, foundations and components: everything is recorded in brand guidelines, viewable further down.
- 04
Applications
Stationery, signage, poster, screens and objects (mug, bottle, wristbands): the identity shown in context on around ten media.
Solution
A complete, documented identity: a meaningful pictogram, a logotype, guidelines that set the rules and a consistent family of media, from paper to screen.
Work
10 visuals
Result
The identity is recorded in complete brand guidelines and applied to around ten media, from business cards to signage.
Got a project in mind?
Let's talk about your brand and your visual needs.