Case study · Social media communication
Dely Beauty House — social media promos
Context
Dely Beauty House is a beauty salon in Amétonsimé, near Avédji, in Greater Lomé: nail art, pedicures, massage and eyelash extensions. In 2026, the salon ran two promotional campaigns: a week of discounts in June, then a major promotion for its 4th anniversary, from August 21 to the end of September.
Problem
On social media, a promotion has a second to land, between two other posts. Each flyer had to show the discount, the service and the end date right away, without losing the elegance people expect from a beauty salon. The anniversary promotion also had to be relaunched several times without feeling repetitive.
Process
- 01
Visual world
Powder pink with white and dark backgrounds, an extra-wide “PROMO” title with the word “chez” (at) tucked into the O, and thin, elegant capitals for “Continue” and the salon's name.
- 02
Offer hierarchy
Discounts set very large (50%, 25%), then the service, the dates, phone numbers and address in a fixed frame, with the salon's logo.
- 03
Photos
Hands with decorated nails around a face for nail art, a photo taken in the salon to show the place, and a smiling portrait for the thank-you message.
- 04
Variations
A campaign in several steps: the June promotion, the anniversary announcement, two “the promo continues” follow-ups until September 30, and a thank-you visual for clients.
Process reconstructed after the fact, for illustrative purposes.
Solution
A flyer system that is recognizable from one post to the next: same colors, same “PROMO” title, same contact block. Discounts are read first, and each follow-up changes the photo and layout to stay fresh in the feed.
Work
5 visuals
Result
Deliverables: 5 social media flyers, from the June promotion (50% off nail art, 25% off pedicures, June 2–10) to the 4th-anniversary campaign (50% off massage and nail art, 25% off pedicures and eyelash extensions, August 21 to September 30), including follow-ups and a thank-you post.
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