Case study · Brand identity
Visual identity — NATHY Multi-Services
Context
NATHY Multi-Services is a business in Greater Lomé that brings several activities together: décor, and the sale of perfume, fabric and kitchenware. Its owner needed a complete visual identity to present these activities under one name, in store and on social media.
Problem
With such varied activities, a brand image scatters quickly. It needed a simple mark that works as well on a business card as on a shop sign, and a world warm enough to speak to décor and perfume customers alike.
Process
- 01
Monogram
A blue “NM” with sharp-cut letters, legible small and large, framed by a gold circle.
- 02
Visual world
Stylized green and blue flowers, used as a pattern, for softness and a nod to décor.
- 03
Stationery
A business card with a blue front and a light back, with a QR code and the owner's contact details.
- 04
Applications
Packaging box, round sticker, T-shirt and shop sign, shown in context on realistic mockups.
Process reconstructed after the fact, for illustrative purposes.
Solution
An identity that is easy to apply: one monogram, two main colors and a floral pattern. It ties very different activities together under a single signature, from business card to shop sign.
Work
8 visuals
Result
“Logo, guidelines, variations… everything was consistent and professional from first to last deliverable.”
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